A lot of Ads are directed at a younger audience, more
specifically, college students. A couple
of examples that come to mind are 5 hour energy and Axe body sprays. They have two different ways of attracting
the younger demographic to their product. 5 hour energy uses the fact that
there is not enough hours in the day and that college students are constantly
bombarded with school and work. They make it seem like no college student can
make it through the day unless they have the wonderful product known as 5 hour
energy. Axe uses the more popular method. Sex. Every single Ad that they I have
seen about them is geared toward gettin me some. (pardon my French) My favorite
slogan that they have is “how dirty boys get clean”. A lot of products do
similar things, one that comes to mind is red bull. Not all, but several of
their advertisements are very sexually suggestive in nature. These are just a
few of the several products put in our face every day. Ads are necessary for us
to know what is available to us, we just have to remember not to let ourselves
believe everything we see on these commercials, We need to make sure to
research things and not use things blindly.
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